AGENDA

Beat the queues and pick up your badge on Sunday afternoon.

Miami’s iconic South Beach is home to some of the best volleyball spots in the world. Join us as we attempt to recreate that iconic Top Gun volleyball scene. Get ahead of the game and work on your tan as you network with fellow industry enthusiasts. 

Start the conference as you mean to go on with a delegates-only session in Miami's Bayfront Park (just a 10 minute walk away from the hotel). Refresh your mind and body as you prepare for 2 fantastic days of networking. Open to all abilities. Don’t just namaste in your room…

For many, this may be your first-ever PI LIVE or industry conference, and we want to give you our survival & thrival kit. Led by marketing veterans, we will talk you through what to expect, what not to miss, and how to make connections that could lead to you taking to the stage as an expert in years to come!

Head down to South Beach's Upside bar to watch the spectacular sunset from the rooftop whilst chatting to partners new and old! For those of you who are brave enough, grab your bathing suits and plunge into the pool or grab a margarita and network over nibbles!
Open to delegates only. Registration opens soon. Please pick up your badge and wristband at the Hyatt prior to attending.
 

A Very Important drinks reception for some Very Important People!

VIP ticket holders are welcome to join us for a private Sunday Session at Tipsy Flamingo.

Please pick up your badge and wristband at the Hyatt prior to attending.

Brought to you by Gen3 Marketing, we are excited to gather the affiliate industry's leaders at one exclusive event.

This PareshConnect.com event by Gen3Marketing.com is open to all PI LIVE MIAMI 2023 attendees however Agencies and OPMs that offer affiliate marketing management solutions will not be granted access to the event.

RSVP here

Lick your finger and stick it into the air right now – you’ll notice that the wind is blowing away from the organic space, towards paid search traffic. As Google continues to prioritize sponsored ads, and may even become something of a publisher itself soon, there’s a growing concern amongst affiliates who rely on organic traffic. But there is one thing to still rely on: Data. 

Data sharing is currently under-utilized in the affiliate space, but increased transparency and market share data between affiliates and brands can provide essential insight into understanding how to improve performance and where you stand against competitors.

• But how can we move towards a culture more focused on data sharing in the industry?
• What are the real benefits of data sharing, and how can they transform your affiliate program?
• Why should you embrace and promote transparency with your partners?

Keep your eyes peeled as we release more information...

Keep your eyes peeled as we release more information...

The affiliate channel is commonly understood to have been birthed from Wanamaker's immortal quote, which prompted the question about overarching marketing efficacy to be asked. In response, brands invested in the channel that delivers clarity, and understood for the first time what worked for them from an ROI perspective. Given the innovation that is constantly taking place in the channel, it is not possible to rest on any laurels, and any prudent brand understands that constant assessment and evolution is key. 

In this session, learn from experts from across a variety of verticals as they give their best tips and tricks to give your program a boost, and to truly get to the heart of what works for your business. 

• Which affiliate marketing KPIs should you focus on to measure your marketing effectiveness?
• What publisher types are you potentially neglecting, and how can you make them work for you?
• If you are a brand starting from scratch, where should you begin?

Coupled with evolving consumer preferences with the plummeting measurability and trackability of ads, content commerce is commanding a more significant share of marketers’ budgets than ever before, having proven itself as a way to win the battle of targeting ads whilst respecting privacy. It’s time to perfect the art of finding context on not just who your customers are, but what they are reading about.

By incorporating product reviews into their editorial offering, publishers are becoming established as a source of trust. These have developed as a great way for brands to attach themselves to an article in which a relevant conversation is being had about them, in a place where the desired audience feels comfortable.

• Using content commerce in addition to influencer marketing to ensure your customers trust you
• How to channel authority in content for affiliate partnerships success

For years, affiliate marketing and PR have been working in parallel, but have failed to meet at a natural intersection. Approaching the digital media landscape from two very different places, it seems to be that the concerns of brands lie in understanding how marketing dollars are being lost within the chasm of organic vs paid editorial placements. 

As both marketing efforts are intended to hit different objectives, it seems necessary for brands to decide whether their main goal is to drive direct response or brand awareness. Understanding which of these is more important will lead to fewer lost marketing dollars, but is there a way to hit two birds with one stone?

This session will provide you with the ultimate success toolkit to ensure these two valuable channels work together towards success.

• How can these siloed marketing efforts better work together to be reactive?
• How can you succeed as a publisher utilizing PR and affiliate teams?
• How can you avoid commission being taken away when data is cannibalized for the upper part of the funnel?

Well established as a valuable addition within the customer loyalty space to many retailers programs, CLO seems to follow the online-offline shift seamlessly. Quickly adopted by Gen Z-ers, it snowballed into one of the most buzz-worthy publisher types of 2022. It’s not all flattering however, with criticism coming from analysts explaining that the offer programs often don’t deliver value or follow any structured strategy, and therefore aren’t actually beneficial for merchants’ bottom lines. 

• How can CLOs deliver when it comes to inventory management? 
• How can offers be made more specific at the merchant level to deliver better personalisation and therefore a better CX?
• How can enhanced collaboration between merchants and card issuers create repeat usage and higher spend?
• Are brands willing to take the hit from potential consumer double dipping?

As a marketer, there is a natural tendency to be constantly searching for the next best opportunity. We ask for the media kit ASAP, for data-backed forecasts to be designed even sooner, and a test launched if the deal looks good. Let me tell you that in some cases, taking a step back to re-design a deal by building a shared funnel can provide you with a “blue ocean” space to grow.

But why does this matter?

By doing this you reach new audiences with the first-to-market advantage, your partner builds a new income source, and the consumer gets a fresh new way to experience your product. Let's talk about a win-Win-WIN with shared funnels.

In an industry in which functionality relies on mutually beneficial partnerships, it’s vital that every cog in the wheel does its part to ensure a smooth process for all. However, a breakdown in communication and a lack of transparency can often lead to issues that negatively affect both parties.

Every penny counts, now more so than ever, so how can we continue to improve the machine to safeguard the efficacy of the system? How can a strategy be developed that is in line with other channels, to ensure offline and online channels are working in parallel?

This friendly debate between an advertiser and publisher provides the perfect opportunity for long-standing issues to be addressed, allowing actionable insight for you to take into your own program.

• How can the sharing of data be improved to achieve transparency?
• The cutting of budgets will inevitably hurt margins, so how can a strong relationship endure?
• How can you use parameters to ensure clarity?
• What is the role of agencies, SaaS and networks in a productive partnership?

Keep your eyes peeled as we release more information...

Keep your eyes peeled as we release more information...

Container tags are the ‘best kept secret in affiliate marketing’. The backend tech that powers them has been omnipresent within the industry for a decade, but their optimization and integration within a large base of partners might just be a game changer – an ‘App Store’ for affiliate marketing. This kind of plug-and-play technology could revolutionize the affiliate and partner marketing sphere, providing easy access to the channel for new to industry startups.
 
But that’s just the beginning. What’s next for tech partner evolution and integrations?

In this session discover;

• What’s next for tech publisher and network/platform/retailer integration?
• Could attribution challenges mess with success?
• Where and how does data come into play?

Keep your eyes peeled as we release more information...

Based on performance, the partnerships channel is viewed as a reliable safe haven for marketing dollars. But does it have its house in order when it comes to partner regulation?

Increased attention to the channel has revealed some spanners in the works. Not all activity is governed sufficiently, and fraudulent behavior can easily slip through the cracks. So how can partners be vetted to ensure this doesn’t happen? Are there certain partners that need to sharpen up? This session will look at how to have a comprehensive full-funnel program that can be regulated from top to bottom.

Keep your eyes peeled as we release more information...

The benefits of retail media have been heralded by many as a significant missing piece of the data privacy puzzle. The opportunities for gleaning first-party data is proving an exciting concept for brands. It promises to reshape your website into your best conversion tool and your best source of business insight. 

• What can you achieve with retail media?
• How does this fit into your already established strategy?
• How can you best work with well-established Retail Media Networks (RMNs) to achieve your goals?

The second annual US Partnership Awards will take place at the Hyatt Hotel in Miami - Contact the Sales Team to secure your ticket now! 

Join us to network with the industry’s finest and celebrate those who are conquering the affiliate, performance and influencer marketing industry.
The evening will include:

• Drinks Reception
• Three Course Meal (includes wine at your table)
• Awards Ceremony - celebrity Host to be announced soon!
• Coach to the After Party

Don’t miss your opportunity to network with existing and potential clients and fellow industry leaders while raising a glass to the winners 🥂

To attend the awards you need to purchase your seat. Access is not included with your ticket.

Join us for PI LIVE Miami and the US Partnership Awards exclusive party at Miami's cultural and creative hub, Oasis Wynwood. Enjoy drinks and dancing late into the night with your fellow delegates and award winners, just a 10 minute Uber ride from the hotel.
Keep an eye out for registration links soon. You must be attending PI LIVE Miami and/or the US Partnership Awards. 

At this invitation-only breakfast, you will be sipping coffee with those leading the convergence of the influencer and partnerships landscape. To complement the Influencer Marketing Show Takeover at PI LIVE Miami, we are hosting an exclusive morning briefing that will delve into the people, tech, and innovation powering this shift.

Entering the affiliate channel can be tricky for small businesses; it’s expensive, the tech is complicated, and you don’t want to sign up to a long fixed-term contract when you’re not sure where you’ll even be in six months time. But it doesn’t have to be this way. In the past few years, more and more initiatives have launched to help SMEs enter the affiliate world. In doing so, the affiliate channel is expanding its reach, and we could see SMEs become one of the industry’s hottest topics for 2023.

Why is it important for the affiliate sphere to broaden its horizons? What are the benefits of SMEs running an affiliate program? How can an affiliate network work with SMEs? What initiatives already exist?
 

Influencer marketing has pushed its way to the top and is now a mainstream form of online marketing. The channel has certainly proved itself, with 93% of marketers saying they have used influencer marketing within their overall marketing strategy and it having reached the value of $15 billion by the end of 2022.

There is great potential for influencer marketing to become a channel that works for every brand. But that’s not to say that it’s easy, and there are a number of factors that are vital to consider when solidifying your strategy. Even if there’s only one pillar in disarray, that might have a domino effect.

Once you’ve done the hard work and identified the creators that you wish to work with, then what? You have various options to consider when it comes to working with these creators, and selecting the right ones depends on what fits your marketing objectives. This session will give you the ultimate understanding of what it takes to create a profitable influencer marketing strategy that continues to bear fruit as time goes on.

• The importance of knowing your customer audience
• PPC, discount codes, live shopping, gifting - what will you utilise to ensure your strategy is a success?
• The nitty gritty - targets, budgets, metrics, and more
• Don’t let the measurable rhetoric of performance destroy creativity
   

The increase in redundancies, and seemingly strong businesses becoming the first victims of the adverse economic situation, mean that one thing is for sure: no one is immune to these tough times on the horizon. This session will look at the manual that any business operating within partnerships needs to succeed. 

• Is innovation on hold, or is it what will help you survive? 
• Where are the big players spending, and should you follow suit?
• What is the next ‘hot’ publisher type that you can work with to get ahead of the curve?
• What lessons can be taken away from how the channel has survived previous times of austerity?
   

Algorithms on platforms like TikTok and Instagram are becoming smarter, and this means they can more accurately identify videos that users will be interested in, even if the video comes from a micro creator on the other side of the world, for example. This means anybody creating content on the platform has the chance to go viral.

Whilst this may be a positive thing for creators striving to become the next big influencer, it also means that it’s now harder than ever for a brand to tell who is a good fit for them. Whether it's follower count, vertical, or values, there are many factors that need to be considered when finding the perfect influencer for your brand - this isn’t something that should be rushed. 

• How can creator discovery platforms benefit both brands and influencers?
• When to embark on a long-term partnership vs a one-off.
• How to ensure your influencer partnerships are mutually beneficial.
   

Keep your eyes peeled as we release more information...

We are living in the attention economy; whoever has the eyes gets the money from Fortune 1000 and DTC brands. 

Across every social platform, there are social commerce capabilities, driving frictionless online sales from tagged images, videos, and live streaming/shopping. In this session, learn how brands are activating creators to shorten the sales cycle into a single asset and measure the ROI through organic and paid media.

The widespread adoption of e-commerce combined with consumers craving a majority digital shopping experience means brands have been forced to innovate within online environments. 
In order to mimic the personal in-store experience that is so often lost online, immersive advertising can be adopted to give customers the opportunity to interact before making purchases.

TikTok live shopping has been adopted by many retailers as a way to integrate their products into users’ social media feeds, whilst Meta’s own AR Studio, Spark, allows the creation of ads across Instagram, Facebook, and YouTube, with various interactive options that viewers can react to. 

With the global social commerce industry expected to grow three times faster than traditional e-commerce by 2023, and over 50% of all affiliate traffic now coming from mobile devices, it is becoming crucial for advertising strategies to be fast-paced, creative, and social media savvy. 

This session will explore: 

• Innovative adoption of immersive advertising tools to align with social trends
• How you could potentially suffer if you don’t steer away from traditional link-sharing and text-based content
• How to build a strategy based on audience advertising interaction preferences

The stage is set, and the pieces are beginning to move: the shift towards outcome-based influencer marketing has already begun.

With a growing number of traditionally performance-focused players making moves into this space, and some large influencer agencies pushing their tracking capabilities, it’s clear that this is an aspect that will see a lot of growth within 2023. For brands who have used influencer marketing for upper funnel activities, this session will discuss the benefits and pitfalls of this shift, and how to do it right.

• Can putting too much of an emphasis on data be detrimental to an influencer marketing campaign?
• How can you work with a creator on a long-term outcome basis?
• How can you discover which influencers to work with to achieve different outcomes?
   

Keep your eyes peeled as we release more information...

Partnership marketing is transforming. Having previously been a channel that focused heavily on a very specific set of rules and metrics, it has pivoted and proved to be incredibly versatile, demonstrated through its ability to create solutions whilst privacy protection is at the forefront of consumers, and therefore the industry’s, minds.

Cookie deprecation is threatening the tracking of paid media spend, but what is actually going to happen? Amidst Google pushing back the abolition of third-party cookies, the partnerships channel has had the chance to start implementing necessary measures, including the prioritization of moving to GA4 in order to protect data assets in the future, and further creation and development of more advanced alternatives.

This session will aim to answer your burning questions and give you the insight you need to build a tracking strategy with longevity.

• How to get started in reviewing your tracking methodology
• What are the different tracking solutions offered by different affiliate networks - which is best for you according to your brand’s KPIs?
• How can tracking technology remain privacy-safe and cross-digital whilst working for all companies - are compromises going to have to be made?
• How can you get started building a more advanced crediting logic and tackle the issue of attribution, which for so long has gone on without a solution being found?
   

In a world where the focus is always on discovering the 'next big thing' it's no wonder that the word Web3 is now omnipresent. Fashion houses have begun to build foundations, with their virtual stores stocked and ready for consumers to shop, and certain content publishers are trying their hand at getting to grips with the space. How can the space work for brands across all verticals, all publishers, and therefore all partnerships?

In this session, you’ll hear from a publisher that have already put their VR headsets on, so to speak…

• What do they know that we don’t?
• Are they seeing positive outcomes from their efforts in the space?
• How much movement and benefit are we really going to see?
• Is this a redundant conversation for most, or could it work for you?
• How does AI written content adhere to compliance standards?
   

With the entry of social commerce into mainstream consciousness, retailers have been able to bring their products to the place shoppers were spending most of their time: social media.
Posed as the ultimate iteration of referral marketing based on trust and connection, the creator economy has become a stepping stone towards Gen-Z’s adoption of social commerce. 

Brands have taken advantage of social commerce developments, changing the way consumers look to purchase. They have experimented with live shopping sessions hosted by influencers, as well as softer touch approaches such as product seeding with affiliate links. 

This session will look at the drawbacks that need to be addressed, and how to utilise content creators in what’s commonly referred to as Social Commerce 2.0.
 

Keep your eyes peeled as we release more information...

Although UGC and influencer content are similar in the sense that the subjects become ambassadors for your brand by contributing to a company’s content strategy and influencing audience decisions; there are distinct differences between them.

Unlike influencer content, UGC isn’t sponsored by the brand, which enables the content to feel more authentic. In fact, 55% of consumers trust UGC over other forms of marketing, which goes to show just how powerful this form of social media marketing is becoming.

• How can Shopify collabs work for you?
• Is user-generated content the new influencer marketing?
• How to use UGC and influencers to form part of your social media strategy and deliver tangible results.