THANKS TO OUR STAGE SPONSORS
Sunday, April 2, 2023 | ||||||
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Badge Collection | Hotel Lobby | Networking Opportunity | 1:00 PM - 4:30 PM | Beat the queues and pick up your badge on Sunday afternoon.
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Beach VolleyBALLERS | South Beach | Sunday Session | 2:00 PM - 3:00 PM | Miami’s iconic South Beach is home to some of the best volleyball spots in the world. Join us as we attempt to recreate that iconic Top Gun volleyball scene. Get ahead of the game and work on your tan as you network with fellow industry enthusiasts. | ||
Sun(day) Salutations for Yogis or Fogeys | Bayfront Park | Sunday Session | 2:30 PM - 3:30 PM | Start the conference as you mean to go on with a delegates-only session in Miami's Bayfront Park (just a 10 minute walk away from the hotel). Refresh your mind and body as you prepare for 2 fantastic days of networking. Open to all abilities. Don’t just namaste in your room… | ||
Newcomer Welcome Session | Orchid Rooms | Networking Opportunity | 4:00 PM - 5:00 PM | For many, this may be your first-ever PI LIVE or industry conference, and we want to give you our survival & thrival kit. Led by marketing veterans, we will talk you through what to expect, what not to miss, and how to make connections that could lead to you taking to the stage as an expert in years to come!
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Margarita Mixer on Miami's South Beach | Moxy South Beach | Sunday Session | 5:00 PM - 7:00 PM | Head down to South Beach's Upside bar to watch the spectacular sunset from the rooftop whilst chatting to partners new and old! For those of you who are brave enough, grab your bathing suits and plunge into the pool or grab a margarita and network over nibbles! | ||
VIP drinks at Tipsy Flamingo | Tipsy Flamingo | Sunday Session | 8:30 PM - 9:30 PM | A Very Important drinks reception for some Very Important People! VIP ticket holders are welcome to join us for a private Sunday Session at Tipsy Flamingo. Please pick up your badge and wristband at the Hyatt prior to attending. | ||
Paresh Connect | Sunday Session | 9:00 PM | Brought to you by Gen3 Marketing, we are excited to gather the affiliate industry's leaders at one exclusive event. This PareshConnect.com event by Gen3Marketing.com is open to all PI LIVE MIAMI 2023 attendees however Agencies and OPMs that offer affiliate marketing management solutions will not be granted access to the event. | |||
Monday, April 3, 2023 | ||||||
Chair's Welcome & Housekeeping | Matterkind Stage | Chair's Welcome | 9:20 AM - 9:30 AM | Sasha Shimazu - Neo Media World | ||
Chair's Welcome & Housekeeping | Rakuten Stage | Chair's Welcome | 9:20 AM - 9:30 AM | Greg Hoffman - Apogee | ||
A Problem Shared is a Problem Halved: Why Data Sharing is the Future | Matterkind Stage | Solo | 9:30 AM - 10:00 AM | Lick your finger and stick it into the air right now – you’ll notice that the wind is blowing away from the organic space, towards paid search traffic. As Google continues to prioritize sponsored ads, and may even become something of a publisher itself soon, there’s a growing concern amongst affiliates who rely on organic traffic. But there is one thing to still rely on: Data. Data sharing is currently under-utilized in the affiliate space, but increased transparency and market share data between affiliates and brands can provide essential insight into understanding how to improve performance and where you stand against competitors.
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Session to be Announced | Rakuten Stage | Solo | 9:30 AM - 10:00 AM | Senior Representative - impact.com | Keep your eyes peeled as we release more information... | |
Session to be Announced | Rakuten Stage | Solo | 10:20 AM - 10:50 AM | Senior Representative - CJ | Keep your eyes peeled as we release more information... | |
Affiliate Marketing 101: How to Give Your Program a Spring Clean | Matterkind Stage | Panel | 10:20 AM - 10:50 AM | Matt Simonides - Horizon Media, Inc Steve Manes - RVshare | The affiliate channel is commonly understood to have been birthed from Wanamaker's immortal quote, which prompted the question about overarching marketing efficacy to be asked. In response, brands invested in the channel that delivers clarity, and understood for the first time what worked for them from an ROI perspective. Given the innovation that is constantly taking place in the channel, it is not possible to rest on any laurels, and any prudent brand understands that constant assessment and evolution is key. In this session, learn from experts from across a variety of verticals as they give their best tips and tricks to give your program a boost, and to truly get to the heart of what works for your business.
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Building Trust with Content Commerce | Rakuten Stage | Panel | 11:10 AM - 11:40 AM | Marshall Nyman - NYMO & Co. Reid Webb - The Daily Beast, Scouted Jessica Woodbury - Buy Side from WSJ Leilani Han - Wirecutter | Coupled with evolving consumer preferences with the plummeting measurability and trackability of ads, content commerce is commanding a more significant share of marketers’ budgets than ever before, having proven itself as a way to win the battle of targeting ads whilst respecting privacy. It’s time to perfect the art of finding context on not just who your customers are, but what they are reading about. By incorporating product reviews into their editorial offering, publishers are becoming established as a source of trust. These have developed as a great way for brands to attach themselves to an article in which a relevant conversation is being had about them, in a place where the desired audience feels comfortable.
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Can You Have the Best of Both Worlds? The Affiliate vs PR Debate | Matterkind Stage | Panel | 11:10 AM - 11:40 AM | Patricia Marange - GroupM Christen Evans - Spark Partnerships | For years, affiliate marketing and PR have been working in parallel, but have failed to meet at a natural intersection. Approaching the digital media landscape from two very different places, it seems to be that the concerns of brands lie in understanding how marketing dollars are being lost within the chasm of organic vs paid editorial placements. As both marketing efforts are intended to hit different objectives, it seems necessary for brands to decide whether their main goal is to drive direct response or brand awareness. Understanding which of these is more important will lead to fewer lost marketing dollars, but is there a way to hit two birds with one stone? This session will provide you with the ultimate success toolkit to ensure these two valuable channels work together towards success.
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CLO: Buzz or Bust? | Matterkind Stage | Solo | 12:00 PM - 12:30 PM | Well established as a valuable addition within the customer loyalty space to many retailers programs, CLO seems to follow the online-offline shift seamlessly. Quickly adopted by Gen Z-ers, it snowballed into one of the most buzz-worthy publisher types of 2022. It’s not all flattering however, with criticism coming from analysts explaining that the offer programs often don’t deliver value or follow any structured strategy, and therefore aren’t actually beneficial for merchants’ bottom lines.
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Build, Don't Just Seize: Connecting Awareness to Revenue With Content Partnerships | Rakuten Stage | Solo | 12:00 PM - 12:30 PM | Eli Saad - General Assembly | As a marketer, there is a natural tendency to be constantly searching for the next best opportunity. We ask for the media kit ASAP, for data-backed forecasts to be designed even sooner, and a test launched if the deal looks good. Let me tell you that in some cases, taking a step back to re-design a deal by building a shared funnel can provide you with a “blue ocean” space to grow. | |
Let's Get Analytical: Advertiser to Publisher Relationship Counseling | Matterkind Stage | Fireside Chat | 2:00 PM - 2:30 PM | In an industry in which functionality relies on mutually beneficial partnerships, it’s vital that every cog in the wheel does its part to ensure a smooth process for all. However, a breakdown in communication and a lack of transparency can often lead to issues that negatively affect both parties. Every penny counts, now more so than ever, so how can we continue to improve the machine to safeguard the efficacy of the system? How can a strategy be developed that is in line with other channels, to ensure offline and online channels are working in parallel? This friendly debate between an advertiser and publisher provides the perfect opportunity for long-standing issues to be addressed, allowing actionable insight for you to take into your own program.
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Session to be Announced | Rakuten Stage | Panel | 2:00 PM - 2:30 PM | Senior Representative - Rakuten | Keep your eyes peeled as we release more information... | |
Session to be Announced | Rakuten Stage | Panel | 2:50 PM - 3:20 PM | Senior Representative - Partnerize | Keep your eyes peeled as we release more information... | |
The Re Plug-and-Playification of Affiliate Marketing | Matterkind Stage | Fireside Chat | 2:50 PM - 3:20 PM | Container tags are the ‘best kept secret in affiliate marketing’. The backend tech that powers them has been omnipresent within the industry for a decade, but their optimization and integration within a large base of partners might just be a game changer – an ‘App Store’ for affiliate marketing. This kind of plug-and-play technology could revolutionize the affiliate and partner marketing sphere, providing easy access to the channel for new to industry startups.
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How Fortune 500s are Using Generative AI: ChatGPT and Beyond | Matterkind Stage | Solo | 3:40 PM - 4:10 PM | Brandon Kaplan - Journey | Keep your eyes peeled as we release more information... | |
A Truly Risk-Free Channel? Regulation and Quality Assurance of the Partnerships Ecosystem | Rakuten Stage | Fireside Chat | 3:40 PM - 4:10 PM | Abhishek Kumar - Virus Positive Technologies Takahito Nakamura - eBay | Based on performance, the partnerships channel is viewed as a reliable safe haven for marketing dollars. But does it have its house in order when it comes to partner regulation? Increased attention to the channel has revealed some spanners in the works. Not all activity is governed sufficiently, and fraudulent behavior can easily slip through the cracks. So how can partners be vetted to ensure this doesn’t happen? Are there certain partners that need to sharpen up? This session will look at how to have a comprehensive full-funnel program that can be regulated from top to bottom. | |
Session to be Announced | Rakuten Stage | Panel | 4:30 PM - 5:00 PM | Keep your eyes peeled as we release more information... | ||
Retail Media: Your Missed Conversion Opportunity | Matterkind Stage | Solo | 4:30 PM - 5:00 PM | The benefits of retail media have been heralded by many as a significant missing piece of the data privacy puzzle. The opportunities for gleaning first-party data is proving an exciting concept for brands. It promises to reshape your website into your best conversion tool and your best source of business insight.
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US Partnership Awards | Rakuten Stage | Networking Opportunity | 6:30 PM - 10:30 PM | The second annual US Partnership Awards will take place at the Hyatt Hotel in Miami - Contact the Sales Team to secure your ticket now!
Don’t miss your opportunity to network with existing and potential clients and fellow industry leaders while raising a glass to the winners 🥂 To attend the awards you need to purchase your seat. Access is not included with your ticket. | ||
Oasis After Dark | Oasis Wynwood | Networking Opportunity | 8:00 PM | Join us for PI LIVE Miami and the US Partnership Awards exclusive party at Miami's cultural and creative hub, Oasis Wynwood. Enjoy drinks and dancing late into the night with your fellow delegates and award winners, just a 10 minute Uber ride from the hotel.
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Tuesday, April 4, 2023 | ||||||
Refresh Breakfast: Performance Meets Influencer | Orchid Rooms | Networking Opportunity | 8:30 AM - 9:20 AM | At this invitation-only breakfast, you will be sipping coffee with those leading the convergence of the influencer and partnerships landscape. To complement the Influencer Marketing Show Takeover at PI LIVE Miami, we are hosting an exclusive morning briefing that will delve into the people, tech, and innovation powering this shift. | ||
Chair's Welcome & Housekeeping | Rakuten Stage | Chair's Welcome | 9:20 AM - 9:30 AM | |||
Chair's Welcome & Housekeeping | Matterkind Stage - IMS Takeover | Chair's Welcome | 9:20 AM - 9:30 AM | |||
Size Doesn’t Matter: Why Bridging the Gap Between SMEs and the Affiliate Channel Can Equal Big Results | Rakuten Stage | Fireside Chat | 9:30 AM - 10:00 AM | Entering the affiliate channel can be tricky for small businesses; it’s expensive, the tech is complicated, and you don’t want to sign up to a long fixed-term contract when you’re not sure where you’ll even be in six months time. But it doesn’t have to be this way. In the past few years, more and more initiatives have launched to help SMEs enter the affiliate world. In doing so, the affiliate channel is expanding its reach, and we could see SMEs become one of the industry’s hottest topics for 2023. Why is it important for the affiliate sphere to broaden its horizons? What are the benefits of SMEs running an affiliate program? How can an affiliate network work with SMEs? What initiatives already exist? | ||
Building Your Influencer Marketing Foundation | Matterkind Stage - IMS Takeover | Solo | 9:30 AM - 10:00 AM | Influencer marketing has pushed its way to the top and is now a mainstream form of online marketing. The channel has certainly proved itself, with 93% of marketers saying they have used influencer marketing within their overall marketing strategy and it having reached the value of $15 billion by the end of 2022. There is great potential for influencer marketing to become a channel that works for every brand. But that’s not to say that it’s easy, and there are a number of factors that are vital to consider when solidifying your strategy. Even if there’s only one pillar in disarray, that might have a domino effect. Once you’ve done the hard work and identified the creators that you wish to work with, then what? You have various options to consider when it comes to working with these creators, and selecting the right ones depends on what fits your marketing objectives. This session will give you the ultimate understanding of what it takes to create a profitable influencer marketing strategy that continues to bear fruit as time goes on.
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Fasten Your Seatbelts, Tough Times are Coming: Where to Direct Spend to Survive | Rakuten Stage | Panel | 10:20 AM - 10:50 AM | Marcelle Leslie - Karma Jade Mayberry - Dentsu George Yuhba - Paylode | The increase in redundancies, and seemingly strong businesses becoming the first victims of the adverse economic situation, mean that one thing is for sure: no one is immune to these tough times on the horizon. This session will look at the manual that any business operating within partnerships needs to succeed.
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Creator Identification and Discovery in a Sea of New Platforms | Matterkind Stage - IMS Takeover | Solo | 10:20 AM - 10:50 AM | Algorithms on platforms like TikTok and Instagram are becoming smarter, and this means they can more accurately identify videos that users will be interested in, even if the video comes from a micro creator on the other side of the world, for example. This means anybody creating content on the platform has the chance to go viral. Whilst this may be a positive thing for creators striving to become the next big influencer, it also means that it’s now harder than ever for a brand to tell who is a good fit for them. Whether it's follower count, vertical, or values, there are many factors that need to be considered when finding the perfect influencer for your brand - this isn’t something that should be rushed.
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Session to be Announced | Rakuten Stage | Panel | 11:10 AM - 11:40 AM | Keep your eyes peeled as we release more information... | ||
How to Harness Creator Commerce | Matterkind Stage - IMS Takeover | Solo | 11:10 AM - 11:40 AM | Ryan Detert - Influential | We are living in the attention economy; whoever has the eyes gets the money from Fortune 1000 and DTC brands. | |
Disrupting Tradition with Immersive Advertising | Rakuten Stage | Solo | 12:00 PM - 12:30 PM | The widespread adoption of e-commerce combined with consumers craving a majority digital shopping experience means brands have been forced to innovate within online environments. TikTok live shopping has been adopted by many retailers as a way to integrate their products into users’ social media feeds, whilst Meta’s own AR Studio, Spark, allows the creation of ads across Instagram, Facebook, and YouTube, with various interactive options that viewers can react to. With the global social commerce industry expected to grow three times faster than traditional e-commerce by 2023, and over 50% of all affiliate traffic now coming from mobile devices, it is becoming crucial for advertising strategies to be fast-paced, creative, and social media savvy. This session will explore:
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Aligning Creative, Talent and Measurement for Integrated Success | Matterkind Stage - IMS Takeover | Panel | 12:00 PM - 12:30 PM | The stage is set, and the pieces are beginning to move: the shift towards outcome-based influencer marketing has already begun. With a growing number of traditionally performance-focused players making moves into this space, and some large influencer agencies pushing their tracking capabilities, it’s clear that this is an aspect that will see a lot of growth within 2023. For brands who have used influencer marketing for upper funnel activities, this session will discuss the benefits and pitfalls of this shift, and how to do it right.
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Session to be Announced | Matterkind Stage - IMS Takeover | Panel | 2:00 PM - 2:30 PM | Keep your eyes peeled as we release more information... | ||
Enduring the Cookie-Apocalypse: Are You on the Right Track? | Rakuten Stage | Panel | 2:00 PM - 2:30 PM | Tye DeGrange - Round Barn Labs GaYoung Lee - HelloFresh Tonia Miller - Ovative Group | Partnership marketing is transforming. Having previously been a channel that focused heavily on a very specific set of rules and metrics, it has pivoted and proved to be incredibly versatile, demonstrated through its ability to create solutions whilst privacy protection is at the forefront of consumers, and therefore the industry’s, minds. Cookie deprecation is threatening the tracking of paid media spend, but what is actually going to happen? Amidst Google pushing back the abolition of third-party cookies, the partnerships channel has had the chance to start implementing necessary measures, including the prioritization of moving to GA4 in order to protect data assets in the future, and further creation and development of more advanced alternatives.
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One Small Calculated Step, or One Giant Leap of Faith? Insight from Publishers Investing in Web3 | Rakuten Stage | Solo | 2:50 PM - 3:20 PM | In a world where the focus is always on discovering the 'next big thing' it's no wonder that the word Web3 is now omnipresent. Fashion houses have begun to build foundations, with their virtual stores stocked and ready for consumers to shop, and certain content publishers are trying their hand at getting to grips with the space. How can the space work for brands across all verticals, all publishers, and therefore all partnerships? In this session, you’ll hear from a publisher that have already put their VR headsets on, so to speak…
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Social Commerce 2.0, Make Way for Influencer Commerce | Matterkind Stage - IMS Takeover | Panel | 2:50 PM - 3:20 PM | Ebony Haley - Trailer Park Group Samantha Atherley - Curtsy App | With the entry of social commerce into mainstream consciousness, retailers have been able to bring their products to the place shoppers were spending most of their time: social media. Brands have taken advantage of social commerce developments, changing the way consumers look to purchase. They have experimented with live shopping sessions hosted by influencers, as well as softer touch approaches such as product seeding with affiliate links. This session will look at the drawbacks that need to be addressed, and how to utilise content creators in what’s commonly referred to as Social Commerce 2.0. | |
Session to be Announced | Rakuten Stage | Solo | 3:40 PM - 4:10 PM | Keep your eyes peeled as we release more information... | ||
Ambassadorial Commerce of the Future | Matterkind Stage - IMS Takeover | Solo | 3:40 PM - 4:10 PM | Although UGC and influencer content are similar in the sense that the subjects become ambassadors for your brand by contributing to a company’s content strategy and influencing audience decisions; there are distinct differences between them.
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Show Closing Comments | Matterkind Stage - IMS Takeover | Chair | 4:10 PM - 4:30 PM | |||
Show Closing Comments | Rakuten Stage | Chair | 4:10 PM - 4:30 PM |