Fasten Your Seatbelts, Tough Times are Coming: Where to Direct Spend to Survive

Rakuten Advertising Stage  •  Panel  •  10:20 AM–10:50 AM


The increase in redundancies, and seemingly strong businesses becoming the first victims of the adverse economic situation, mean that one thing is for sure: no one is immune to these tough times on the horizon. This session will look at the manual that any business operating within partnerships needs to succeed. 

  • Is innovation on hold, or is it what will help you survive? 
  • Where are the big players spending, and should you follow suit?
  • What is the next ‘hot’ publisher type that you can work with to get ahead of the curve?
  • What lessons can be taken away from how the channel has survived previous times of austerity?