A Truly Risk-Free Channel? Regulation and Quality Assurance of the Partnerships Ecosystem

Rakuten Advertising Stage  •  Panel  •  3:40 PM–4:10 PM

Based on performance, the partnerships channel is viewed as a reliable safe haven for marketing dollars. But does it have its house in order when it comes to partner regulation?

Increased attention to the channel has revealed some spanners in the works. Not all activity is governed sufficiently, and fraudulent behavior can easily slip through the cracks. So how can partners be vetted to ensure this doesn’t happen? Are there certain partners that need to sharpen up? This session will look at how to have a comprehensive full-funnel program that can be regulated from top to bottom.