Social Commerce 2.0, Make Way for Influencer Commerce

Matterkind Stage - IMS Takeover  •  Panel  •  2:50 PM–3:20 PM


With the entry of social commerce into mainstream consciousness, retailers have been able to bring their products to the place shoppers were spending most of their time: social media.
Posed as the ultimate iteration of referral marketing based on trust and connection, the creator economy has become a stepping stone towards Gen-Z’s adoption of social commerce. 

Brands have taken advantage of social commerce developments, changing the way consumers look to purchase. They have experimented with live shopping sessions hosted by influencers, as well as softer touch approaches such as product seeding with affiliate links. 

This session will look at the drawbacks that need to be addressed, and how to utilise content creators in what’s commonly referred to as Social Commerce 2.0.