Building Trust with Content Commerce

Rakuten Advertising Stage  •  Panel  •  11:10 AM–11:40 AM

Coupled with evolving consumer preferences with the plummeting measurability and trackability of ads, content commerce is commanding a more significant share of marketers’ budgets than ever before, having proven itself as a way to win the battle of targeting ads whilst respecting privacy. It’s time to perfect the art of finding context on not just who your customers are, but what they are reading about.

By incorporating product reviews into their editorial offering, publishers are becoming established as a source of trust. These have developed as a great way for brands to attach themselves to an article in which a relevant conversation is being had about them, in a place where the desired audience feels comfortable.

• Using content commerce in addition to influencer marketing to ensure your customers trust you
• How to channel authority in content for affiliate partnerships success