Building Your Influencer Marketing Foundation

Matterkind Stage - IMS Takeover  •  Panel  •  9:30 AM–10:00 AM

Influencer marketing has pushed its way to the top and is now a mainstream form of online marketing. The channel has certainly proved itself, with 93% of marketers saying they have used influencer marketing within their overall marketing strategy and it having reached the value of $15 billion by the end of 2022.

There is great potential for influencer marketing to become a channel that works for every brand. But that’s not to say that it’s easy, and there are a number of factors that are vital to consider when solidifying your strategy. Even if there’s only one pillar in disarray, that might have a domino effect.

Once you’ve done the hard work and identified the creators that you wish to work with, then what? You have various options to consider when it comes to working with these creators, and selecting the right ones depends on what fits your marketing objectives. This session will give you the ultimate understanding of what it takes to create a profitable influencer marketing strategy that continues to bear fruit as time goes on.

• The importance of knowing your customer audience
• PPC, discount codes, live shopping, gifting - what will you utilise to ensure your strategy is a success?
• The nitty gritty - targets, budgets, metrics, and more
• Don’t let the measurable rhetoric of performance destroy creativity