Creator Identification and Discovery in a Sea of New Platforms

Matterkind Stage - IMS Takeover  •  Solo  •  12:00 PM–12:30 PM

Algorithms on platforms like TikTok and Instagram are becoming smarter, and this means they can more accurately identify videos that users will be interested in, even if the video comes from a micro creator on the other side of the world, for example. This means anybody creating content on the platform has the chance to go viral.

Whilst this may be a positive thing for creators striving to become the next big influencer, it also means that it’s now harder than ever for a brand to tell who is a good fit for them. Whether it's follower count, vertical, or values, there are many factors that need to be considered when finding the perfect influencer for your brand - this isn’t something that should be rushed.

- How can creator discovery platforms benefit both brands and influencers?
- When to embark on a long-term partnership vs a one-off.
- How to ensure your influencer partnerships are mutually beneficial.