A Problem Shared is a Problem Halved: Why Data Sharing is the Future

Rakuten Advertising Stage  •  Solo  •  11:10 AM–11:40 AM

Lick your finger and stick it into the air right now – you’ll notice that the wind is blowing away from the organic space, towards paid search traffic. As Google continues to prioritize sponsored ads, and may even become something of a publisher itself soon, there’s a growing concern amongst affiliates who rely on organic traffic. But there is one thing for everyone to still rely on: Data.

Data sharing is currently under-utilized in the affiliate space, but increased transparency and market share data between among affiliates, networks, agencies, and brands can provide essential insight into understanding how to improve performance and where you stand against competitors, while elevating the whole space.

- What are the real benefits of data sharing, and how can they transform your affiliate program?
- Why should you embrace and promote transparency with your partners?
- How can we move towards a culture more focused on data sharing in the industry?