Balancing Creative, Talent and Measurement in Influencer Marketing

Rakuten Advertising Stage  •  Panel  •  10:20 AM–10:50 AM


The stage is set, and the pieces are beginning to move: the shift towards outcome-based influencer marketing has begun.

With a growing number of performance-focused players making moves into this space, and ad spend dollars following suit, it’s clear that this is an aspect that will see a lot of growth within 2023. For brands who have used influencer marketing for upper funnel activities, this session will discuss the benefits and outcomes of this shift, and how to do it right.

  • Can putting too much of an emphasis on data be detrimental to an influencer marketing campaign?
  • How can brands work with a creator on a long-term outcome basis?
  • How can you discover which influencers to work with to achieve different outcomes?