Size Doesn’t Matter: Why Bridging the Gap Between SMEs and the Affiliate Channel Can Equal Big Results

Rakuten Advertising Stage  •  Fireside Chat  •  9:30 AM–10:00 AM

Entering the affiliate channel can be tricky for small businesses; it’s expensive, the tech is complicated, and you don’t want to sign up to a long fixed-term contract when you’re not sure where you’ll even be in six months time. But it doesn’t have to be this way. In the past few years, more and more initiatives have launched to help SMEs enter the affiliate world. In doing so, the affiliate channel is expanding its reach, and we could see SMEs become one of the industry’s hottest topics for 2023.

Why is it important for the affiliate sphere to broaden its horizons? What are the benefits of SMEs running an affiliate program? How can an affiliate network work with SMEs? What initiatives already exist?