The New Affiliate Marketing 101: How to Give Your Program a Spring Clean

Matterkind Stage  •  Panel  •  10:20 AM–10:50 AM

The affiliate channel is commonly understood to have been birthed from Wanamaker's immortal quote, which prompted the question about overarching marketing efficacy to be asked. In response, brands invested in the channel that delivers clarity, and understood for the first time what worked for them from an ROI perspective. Given the innovation that is constantly taking place in the channel, it is not possible to rest on any laurels, and any prudent brand understands that constant assessment and evolution is key. 

In this session, learn from experts from across a variety of verticals as they give their best tips and tricks to give your program a boost, and to truly get to the heart of what works for your business. 

• Which affiliate marketing KPIs should you focus on to measure your marketing effectiveness?
• What publisher types are you potentially neglecting, and how can you make them work for you?
• If you are a brand starting from scratch, where should you begin?