A Winning Trifecta: How Scale, Automation & Outcome-Based Rewards Structures Fuel Profitable Growth

Rakuten Advertising Stage  •  Panel  •  2:50 PM–3:20 PM


If your affiliate program is heavily weighted on just a few partners or partner types for revenue-generation, you're not alone. In fact, many marketers are well aware of their overreliance on a limited number of partners, yet they don't know how to best mitigate risk or optimize revenue opportunities. And while the path to acquiring new, high-lifetime-value customers is paved with complexities, we know that embracing a diversified approach to your partnerships enables your brand the omnipresence it simply doesn't get working with just one or two partner types occupying the same general position in the funnel. So what’s the best strategy to discover, reach, engage, recruit, and onboard different partner types that will extend your audience reach and are also a good fit for your program?

Despite uphill reputational challenges pegging it a last-click-only attribution channel, affiliate programs with the greatest partner diversity ensure your brand is capturing attention and engagement at every portion of the funnel and most importantly—these partners are being properly rewarded for their role in the path to purchase. The partnership channel has effectively created operating leverage at the intersection of scale, automation, and outcome-based reward structures and the right partnership platform should complement this achievement by offering automation, scaled partner diversification, attribution, commission, and payment models that equitably reward all partners all inside a well-lit, brand-safe environment.

Join our session, A Winning Trifecta: How Scale, Automation & Outcome-Based Rewards Structures Fuel Profitable Growth to learn everything you need to know about growing your partnerships into profit.