Ambassadorial Commerce of the Future

Matterkind Stage - IMS Takeover  •  Panel  •  3:40 PM–4:10 PM

Although UGC and influencer content are similar in the sense that the subjects become ambassadors for your brand by contributing to a company’s content strategy and influencing audience decisions; there are distinct differences between them.

Unlike influencer content, UGC isn’t sponsored by the brand, which enables the content to feel more authentic. In fact, 55% of consumers trust UGC over other forms of marketing, which goes to show just how powerful this form of social media marketing is becoming.

• How can Shopify collabs work for you?
• Is user-generated content the new influencer marketing?
• How to use UGC and influencers to form part of your social media strategy and deliver tangible results.