Can You Have the Best of Both Worlds? The Affiliate vs PR Debate

Matterkind Stage  •  Panel  •  11:10 AM–11:40 AM


For years, affiliate marketing and PR have been working in parallel, but have failed to meet at a natural intersection. Approaching the digital media landscape from two very different places, it seems to be that the concerns of brands lie in understanding how marketing dollars are being lost within the chasm of organic vs paid editorial placements. 

As both marketing efforts are intended to hit different objectives, it seems necessary for brands to decide whether their main goal is to drive direct response or brand awareness. Understanding which of these is more important will lead to fewer lost marketing dollars, but is there a way to hit two birds with one stone?

This session will provide you with the ultimate success toolkit to ensure these two valuable channels work together towards success.

  • How can these siloed marketing efforts better work together to be reactive?
  • How can you succeed as a publisher utilizing PR and affiliate teams?
  • How can you avoid commission being taken away when data is cannibalized for the upper part of the funnel?