How Sling TV Is Finding Alignment With Partners – And Winning!

Matterkind Stage  •  Panel  •  9:30 AM–10:00 AM

Like any relationship, partnerships can be challenging. As technology and data evolve and the convergence of media accelerates in our industry, it’s more critical than ever for brands to find and establish trusted partnerships that help them reach the right people at relevant moments in the buying journey to drive real, sustainable outcomes, reduce risk and make the CFO happy. Most successful partnerships start with clear and transparent alignment on objectives, responsibilities and desired outcomes; but brands and partners do not always find themselves on the same page.

In this session, we will take a look at how Sling TV works with two of its partners to align on objectives. We will also take a look at challenges faced on both sides of the partnerships, how each side approaches these challenges to work towards alignment – and ultimately how they are achieving desired outcomes and success together.