Chloe Parsons

Chloe Parsons

She/Her

Associate Director, Social Content and Engagement Strategy, Razorfish


Over the past 8 years, Chloe has made it her mission to master the art of consumer connection in the social and digital space. Through her efforts to foster community and ability to create explosive conversations and breakthrough creative moments, she has done just that for brands across verticals — from consumer electronics to fashion to CPG. Chloe currently leads a team of social creative strategists at Razorfish who are hyper-focused on the ever-changing digital landscape and innovation trends. With a finger on the pulse of culture, the team successfully adapts brand strategies to create authentic brand voices as well as content that converts. On her own time, Chloe practices what she preaches, creating content and representing brands as an influencer to her own social audience of over 300k. With her passion for social and pursuit of connection, she is truly relentless when it comes to “finding what works” for both brands and consumers on social.
 

Chloe is speaking on:

Balancing Creative, Talent and Measurement in Influencer Marketing