Kelly Farey

An expert in the field with over 10 years' experience in affiliate marketing. I have holistic experience of the channel due to roles across network, agency, advertiser and publisher-side. A recent Global Performance Marketing Awards judge. I've driven campaign success for household brands including Vodafone, B&Q and Carhartt. As part of my agency role as Account Director, I developed affiliate strategies and managed large teams to drive campaign success for US and global affiliate programs. More recently, in my specialist role at Good Kind Digital I provide a dedicated management service to emerging brands to help make the channel more accessible. I specialise in supercharging the growth of a brands affiliate program and unlocking channel success, particularly ensuring commercial partnerships is an active component of the publisher mix.