Build Successful Commerce Content Partnerships for Your Brand: Considerations and How to Get Started
Marin Software Pyramid Stage • Panel • 9:30 AM–10:00 AM
Content and media houses have had to evolve how they monetise their sites and drive revenue. That’s where content commerce, otherwise known as ‘shoppable content’, comes into play. Gone are the days when content is viewed solely as an upper-funnel branding strategy. Along with Chief Marketing Office Mehul Garg and Linkby Co-founder Adrian Fagerlund, we discuss content partnerships from a brand perspective and how advertisers can work more strategically with content partners and harness technology to meet specific KPIs.
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