Session Details: PI LIVE 2022

In this session, you will hear how Stellantis, a leading global automaker and provider of innovative mobility solutions, are using a holistic approach to search that is creating not only savings and furthering the breadth of search activity. Stellantis will be joined in this discussion by their performance agency, Performics (part of Publicis Media), who will discuss this holistic approach alongside other topics, including, how user insights across different media touchpoints will make for better online experiences.

An Automaker's Tale: How to use a Holistic Strategy Successfully for Valuable Savings