Victoria Hatfield

Victoria Hatfield

She/Her

Head of Digital Performance, Stellantis UK


Victoria Hatfield is in charge of ensuring Stellantis UK are using their digital platforms to enhance the customer experience and brand image, whilst also ensuring it has the digital skills to support the group vision of increasing online sales. She moved to the position in 2020 after almost four years as Head of Brand Communications for Citroën in the UK. Victoria has also held a number of commercial roles for Peugeot including Zone Manager and Brand Advertising, Partnership and Sponsorship Manager. She joined PSA in 2004 after graduating from Lancaster University.
 

Victoria is speaking on:

An Automaker's Tale: How to use a Holistic Strategy Successfully for Valuable Savings