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Brand-to-Brand Partnerships: The Ultimate Convergence of Brand and Performance

Marin Software Pyramid Stage  •  Solo  •  10:20 AM–10:50 AM

They are no longer the new kid on the block, they are now by-far-and away the hipster when it comes to partnerships these days. These partnerships are designed to affect every part of the funnel and have the ability to combine brand-building and consumer trust-lending, with trackable ROI.

  • What do the terms of these partnerships look like, and what payment model is best to implement parity?
  • As a large, well-established brand, what are the benefits for me partnering with an SME (and vice versa)?
  • Transparency is key, and collaboration seems to be the pathway to profitability, so how much of this process can (and should) be automated?
  • How is it possible to take these partnerships past promotions?
  • What are the considerations and barriers to entry for partnerships like this i.e. contract terms and liability?

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