Session Details: PI LIVE 2022

Affiliate has proven itself to be the ideal foundation during turbulent times, whether the extraordinary or the economic. In this lively panel session, members of the Rakuten Advertising International Collective, will discuss how affiliate marketing delivers advertising that outperforms during times of economic uncertainty, and why the channel is the ideal foundation for resilience. This session will look at:

How affiliate marketing is the resilient revenue driver, meeting the commercial goals of advertisers across all sectors, whatever the external environmental or economic conditions
How affiliate marketing allows advertisers to meet their commercial objectives while also remaining empathetic to the issues and concerns of their audiences, from financial prudence to more conscious consumers
How consumer loyalty towards publishers can deliver benefits to advertisers in brand positioning and around purpose and sustainability

Affiliate Marketing: The Resilient Revenue Driver