Tiffany Matloob

As the Global Head of Creator Community for YouTube Shorts, Tiffany manages the Shorts CPMs (Community Partner Managers) and has built the foundation for identifying today's emerging talent on Shorts. Her work focuses on amplifying these rising stars through access to opportunities that expand creator connections, guide creators on YouTube and Shorts, and empower creators to own their YouTube experience. Tiffany Matloob has worked in digital talent management for over a decade, holding leadership roles at Instagram, where she led the partnerships strategy for the launch of their SFV platform, Reels, and TikTok (formerly musical.ly), where she led Creator Partnerships & Content Operations. She also founded and ran an agency that connects brands and talent. Tiffany's passion for the creator space has also taken an academic route where she currently serves as an Adjunct Professor at the University of Southern California and teaches a Masters Course on Creator-Based Agencies And Platforms.