Influencer Marketing: Certain Strategies for Uncertain Times

Matterkind Stage - IMS Takeover  •  Solo  •  2:00 PM–2:30 PM

There’s no denying that these tough economic times also present challenges for marketers. But even the most challenging eras can present an opportunity for brands to strengthen their strategies through proven tactics and consistent performance. We’ve learned from past recessions that consumers don’t necessarily cut spending — but their purchasing habits change based on what’s important to them. So, how do you make your brand stand out?

For marketers, this means keeping your brand top of mind and creating relevance through trusted voices: content creators. It’s more important than ever to craft sound influencer marketing strategies while achieving your performance goals. In this session you’ll learn:

• How to implement strategic influencer marketing activities across the marketing funnel to increase conversions and sales
• Why aligning your performance and brand teams can improve results and create efficiencies
• How to build a foundation for your influencer and creator marketing practice that will strengthen your brand at any time