The Next Era of Digital Disruption…and How Marketing Is the Cornerstone

Rakuten Advertising Stage  •  Solo  •  3:40 PM–4:10 PM

In a world where the focus is always on discovering the 'next big thing', it's no wonder that web3 is now omnipresent. Major corporations such as TIME, Salesforce, Louis Vuitton, and more, have begun to build foundations using web3 technologies, swearing this is the next iteration of the internet. Are virtual experiences, digital collectables, and digital currency the secret to engaging the new consumer? How can marketers prepare to transition their skills into the next era of digital innovation?

In this session, we'll discuss:
- What do they know about web3 that we don’t?
- Are consumers truly engaged in this space?
- How much movement and benefit are we really going to see?
- Is this a redundant conversation for most, or could it work for you?