The Partnerships Channel is Growing in LATAM, Here’s How You Won’t Get Left Behind

Rakuten Advertising Stage  •  Panel  •  2:50 PM–3:20 PM

According to Statista, LATAM can boast a two-per cent share of the global digital advertising market, which is already 11 billion US dollars. And it’s growing!

It’s little wonder many eyes are turning towards the ‘as yet untapped potential’ of the affiliate channel within Latin America. Digital advertising is expected to overtake TV advertising’s whopping 50% share of ad spend by as soon as 2024, and when it comes to the fastest-growing countries for ad spend, the top 6 are Latin America. The ad prices are still medium here, and this market is expanding - so what is there to consider when entering it, as a brand/publisher or agency?