SOCIAL OUT: Strategic Methodologies for Growing & Sustaining a Brand On Social

Rakuten Advertising Stage  •  Fireside Chat  •  12:00 PM–12:30 PM


Gone are the days when brands are built through traditional media. New media realities have forced brands to rethink how they prioritize their marketing, flipping the old model on its head. Upstart and legacy brands must turn to social in order to build consumer relevance and drive bottom-line results.

Join Charles Ifegwu, Managing Director of THE FIFTH, for a fireside chat explaining how modern brands are using social to build influence, ingest feedback, and ultimately drive performance.