The Comeback Kid: Card Linked Offers and 'Better' Data

Matterkind Stage  •  Fireside Chat  •  4:30 PM–5:00 PM

Well established as a valuable addition within the customer loyalty space to many retailers’ programs, CLO seems to follow the online-offline shift seamlessly. Quickly adopted by Gen Z-ers, it snowballed into one of the most buzz-worthy publisher types of 2022. It’s not all flattering however, with criticism coming from analysts explaining that the offer programs often don’t deliver value or follow any structured strategy, and therefore aren’t actually beneficial for merchants’ bottom lines.

How can CLOs deliver when it comes to inventory management?

How can we leverage affiliate technology to help the growth of CLO?

How can offers be made more specific at the merchant level to deliver better personalisation and therefore a better CX?

How can enhanced collaboration between merchants and card issuers create repeat usage and higher spend?

Can brands and card-linked offers providers team up to resolve 'double dipping'?