Let's Get Analytical: Advertiser to Publisher Relationship Counseling

Matterkind Stage  •  Fireside Chat  •  2:00 PM–2:30 PM

In an industry in which functionality relies on mutually beneficial partnerships, it’s vital that every cog in the wheel does its part to ensure a smooth process for all. However, a breakdown in communication and a lack of transparency can often lead to issues that negatively affect both parties.

Every penny counts, now more so than ever, so how can we continue to improve the machine to safeguard the efficacy of the system? How can a strategy be developed that is in line with other channels, to ensure offline and online channels are working in parallel?

This friendly debate between an advertiser and publisher provides the perfect opportunity for long-standing issues to be addressed, allowing actionable insight for you to take into your own program.

• How can the sharing of data be improved to achieve transparency?
• The cutting of budgets will inevitably hurt margins, so how can a strong relationship endure?
• How can you use parameters to ensure clarity?
• What is the role of agencies, SaaS and networks in a productive partnership?