Using Personalization to Get More Affiliate Dollars

Rakuten Advertising Stage  •  Panel  •  2:00 PM–2:30 PM

Bringing together brands and publishers to drive innovation through first-party data has never been more critical. Historically speaking, the best way to drive more ad dollars into a channel is being able to prove that ad spend is targeting the right audience.

However, with an increase in privacy regulation, the challenges of this strategy - and ultimately driving customer acquisition - are making it difficult to execute and measure.

Join us for a discussion with industry leaders who are working together to solve these problems in the affiliate channel to;

- Identify unique audiences with a brand’s CRM data
- Re-engage lapsed customers and build loyalty
- Use action-based targeting for more acquisition
- Increase dollars and investment in affiliate programs