Build, Don't Just Seize: Connecting Awareness to Revenue With Content Partnerships
Rakuten Advertising Stage • Solo • 12:00 PM–12:30 PM
As a marketer, there is a natural tendency to be constantly searching for the next best opportunity. We ask for the media kit ASAP, for data-backed forecasts to be designed even sooner, and a test launched if the deal looks good. Let me tell you that in some cases, taking a step back to re-design a deal by building a shared funnel can provide you with a “blue ocean” space to grow.
But why does this matter?
By doing this you reach new audiences with the first-to-market advantage, your partner builds a new income source, and the consumer gets a fresh new way to experience your product. Let's talk about a win-Win-WIN with shared funnels.