Influencer Convergence: How to Effectively Leverage Partnerships in an Economic Downturn

Rakuten Advertising Stage  •  Panel  •  9:30 AM–10:00 AM


We are seeing the affiliate and influencer marketing industries converge rapidly. Teams realize they can create more outcome-driven influencer programs, making it easier to prove overall value for program investment. Join Coursera, Impact.com, and Acceleration Partners as they discuss these channel convergences and discover how high-performing partnership programs can drive growth as businesses reduce spend in other marketing channels.


3 Key Takeaways:

- How companies should be thinking about influencers as part of their affiliate approach
- The value of creating 1:1 relationships with partners in your program
- Why it’s essential to optimize bottom, mid, and top-of-funnel strategies