Reward powers Customer Engagement programmes, for some of the world’s largest financial institutions and in turn provides smart marketing channels for retailers, transforming how customers shop with brands. Reward’s partnerships with banks, and the likes of Visa, Mastercard and Amex, provides access to some of the richest customer data in the market. With over 300million cardholders globally, Reward aggregates customer transaction data, combines this with demographics, geo-demographics, engagement scores and more, to provide unique insights on where and how customers spend. Advanced analytics capabilities determine Share of Wallet, Market Share and Lifetime Value to inform offer strategies designed to change customer buying behaviour. Reward collaborates directly with brands to co-create offers targeted to specific business objectives, such as increasing omni-channel sales, growing basket values or transaction frequencies. Offers are broadcast via secure banking channels, protecting brand equity whilst ensuring high levels of exposure through extensive marketing strategies with proven engagement rates.