Steve Cox

"Founder & CEO of Planit, a multi award winning Affiliate & Paid media agency. Planit exist to deliver profitable customers at scale for both enterprise and scale up businesses. Their reporting and analysis focus on bespoke acquisition KPI’s, then additionally monitoring lifetime value on a granular level over time. This enables them to refine strategy, targeting, tactics and optimisation to target new customers that provide high value over their lifetime, rather than focussing purely on last click CPA. This approach is equally powerful when targeting subscriber audiences with low churn, or ecommerce customers with high value repeat purchase rates. As an agency, Planit are obsessed with demonstrating advertiser value to stakeholders across their client’s business. A key part of this is a focus on attribution. Planit view this as essential to understanding and demonstrating the importance of working to ensure that paid, owned, and organic work together to deliver profitable growth."