Joe Williams

Joe has been in native since 2014, growing Contentclick from 2 to 40 people through to acquisition by Revcontent where he stayed on as European MD for 3 years. Now, as founder of Version Two, Joe is on a mission to bring native advertising to brands as a scalable acquisition and retention channel. The team at Version Two have managed over £100m in native advertising spend working with brands including Babbel, Verisure and The Post Office.