What’s Next for Performance Marketing in the Travel Industry Post-pandemic?

Marin Software Pyramid Stage  •    •  2:50 PM–3:20 PM

The coronavirus pandemic has shaken the travel industry to its very core. For two years, travel companies of all shapes and sizes watched and reacted as best they could to the ever-changing rules and regulations that made planning virtually impossible.

Now, after a busy, if chaotic, summer season, which proved that people's appetite for getting away is stronger than ever, it's up to us - from travel brands and publishers to networks to agencies - to work together to share, inspire and stimulate this regrowth while adapting to this post-pandemic world.

In this session, Colin Carter, Director of Weather2Travel.com, and a panel of industry experts will discuss what we can learn from how companies have dealt with the opening up of travel, pent up consumer demand, operational issues and the need to claw back lost revenue.

They will continue by looking at how travel brands are adjusting their performance marketing strategies and try to predict what innovations and trends lie ahead for 2023. Finally, they will pinpoint the ways in which brands and publishers can work more closely together in the year ahead.

SPEAKERS: