Influencers, Live Shopping & Social Commerce: Affiliate is the Ultimate Conversion Tactic

Marin Software Pyramid Stage  •    •  2:00 PM–2:30 PM

Statistics from an ODM Group study suggest that as many as 74% of shoppers make buying decisions based on social recommendations and this kind of behaviour is not to be ignored. Times are shifting, and the increase in popularity is not at all shocking, with convenience and trust at the forefront of the consumer conscience, and social commerce able to create a seamless shopping experience.

• Is social commerce the answer for every brand?
• Is live shopping a fad?
• With Influencer fees on the rise, how is it possible to implement this on a small budget?
• What is best practice when it comes to the social sphere?

SPEAKERS: