Lessons from 2008: What’s Next for the Recession-Era Affiliate Marketing Industry
Marin Software Pyramid Stage • • 11:10 AM–11:40 AM
With the post-covid boom ebbing away and the economy slowing, all signs do seem to point towards another recession. Many in the industry experienced this in the financial crisis of 2007–2008 and can describe how the industry survived and what developments endured. Vouchercodes sites got their start in the response to the last financial crisis, and where are people hedging their bets this time. What makes up the suite of retention strategies available, and how can you utilise these when customer acquisition costs go through the roof?
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