Tomorrow's World: Rethinking Data & Digital

Marin Software Pyramid Stage  •    •  3:40 PM–4:10 PM


Despite Google extending their third-party cookie deprecation timelines, the demand for privacy-centric marketing continues unabated. Advertisers need to be developing their long term solutions for thriving online in this new world around the corner. Not only does this mean examining in detail the impact on current campaigns, but also rethinking the role of digital marketing as part of your brand strategy and how we use data most effectively within this. In this session, Anna Jorysz will explore the future of digital advertising and how advertisers can continue to grow in an online environment that will soon look very different to what we've become used to.

 

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