Session Details: PI LIVE 2022

Making sure you're ahead of the game when it comes to creating engaging content isn't easy. Businesses immediately shrugged off short-form video content with the rise of TikTok, but the science shows our attention spans get shorter every year and the platform is now paying dividends for brands who took the risk. In this session, George looks at the three major content trends to watch out for ahead of 2023 - to ensure businesses keep their content fresh and their audiences locked in and engaged. During this session, we'll be exploring the following trends: ● Building your own ecosystem: ○ 1. The importance of bringing users into your own ecosystem - The reliance on TikTok will be short lived, just look at the Amazon marketplace. Make sure your communities live on beyond social media ○ 2. Keeping them in the ecosystem - How and why to invest in tech (citing TSS examples including The Sole Market), what can be done to increase the value of the platform so people come back directly and how to measure this (for example app stickiness metric of 25% is seen as fantastic) ● Jump on the emerging platforms: ○ It's important to get on quickly and devise a unique strategy for each ○ People often say 'not sure how this will work for business' but just look at TikTok - example of what TSS did here ○ An exploration of what might be coming - including platforms like Be Real ● The death of the middle man - people buying from people: ○ People are trusting the mainstream less - we've seen this already with people seeking news from social media. The next step is people engaging directly with business and brands ○ This is powered by the people behind the brands, connecting to audiences via mini-communities ○ If you're faceless in 2023, then you're going to struggle to sell - the face behind the brand is so important and people are buying from people more than ever ○ The importance of cultivating and keeping these key people

Three Content Trends for 2023