How Smart Brands Are Future-Proofing Growth Through Customer Advocacy

Rakuten Advertising Main Stage  •  Solo  •  2:00 PM–2:30 PM


As the economic climate tightens its grip, driving business growth with limited marketing budgets and increasingly cost-conscious consumers is a challenge facing almost every brand. To survive in the tough times ahead, businesses must now rethink their approach and adapt – or risk being left behind. During this presentation, CEO & Co-Founder of Mention Me Andy Cockburn will reveal how brands including PUMA, Charlotte Tilbury and Farfetch are harnessing the power of their brand fans to turn customers into their most effective marketers – all while gathering uniquely rich first-party referral data that amplifies their entire martech stack. Find out how you can do the same now.

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