The Channel of Channels: Affiliate Driving ROI Throughout the Marketing Mix

Rakuten Advertising Main Stage  •  Solo  •  11:10 AM–11:40 AM

Revealed in new insight gleaned from studying the consumer behaviour of nearly 400 million global shoppers, affiliate ROI is higher than ever. In this talk, CJ’s Beth Lawrence and Gaurav Arora take an in-depth look at affiliate’s influence on consumer experiences, and how the channel drives additional growth across the marketing mix. With rapid evolution of consumer experiences in recent years – and yet more to come - how can both brands and publishers quickly and effectively harness affiliate to deliver on the expectations of today and tomorrow’s consumers, drive greater consumer reach, and maximise return? Takeaways:

• How consumer-centric strategies throughout the journey position affiliate as the channel of channels, driving additional ROI across the board.
• Why transparency of performance data and the consumer journey can drive return for both advertisers and publishers.
• New consumer expectations and actions for exploring, shopping and paying for purchases, and how this impacts marketers.

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