Commerce Content, Data-Driven Creativity in Practice

Rakuten Advertising Main Stage  •    •  9:30 AM–10:00 AM


With the diversification of partner strategies, effective partnerships are being developed that target all areas of the funnel. Leading the way, content and commerce are coming together, transforming customer relationships with brands and media, not to mention producing fresh possibilities for the channel.

  • How can data insights from other channels be used to inform the efficiency of commerce content?
  • How can personalized customer experiences be enabled within commerce content with the introduction of AR & AI, and will this be the road to the introduction of Web 3 within the partnerverse?
  • How can content commerce work within a holistic full-funnel strategy?

SPEAKERS: