The Partnership Marketing Strategies You Need For 2023
Marin Software Pyramid Stage • • 4:30 PM–5:00 PM
Marketers today have a choice; continue with the same tactics that are no longer profitable or invest in the marketing channels of the future. Lines are increasingly blurring between partnership marketing and traditionally brand-led channels. But as the partnership ecosystem develops beyond traditional affiliate marketing, where does the opportunity lie, and what should brands focus on in the year ahead? This not-to-be-missed panel hosted by Helen Southgate, will talk to leaders from across the partnership marketing space about the top strategies brands should be tapping into in 2023.
Session highlights include:
· The top partnership marketing opportunities in 2023 you haven't thought about
· Partnership marketing trends and predictions
· Why brands are moving to outcomes
SPEAKERS: