Session Details: PI LIVE 2022

Prior to 2022 the affiliate marketing industry witnessed an explosion in innovative funded start-ups, further accelerated from early 2020 with Covid lockdowns driving unprecedented consumer demand. In 2022, food and fuel inflation has jumped, interest rates are soaring and IPOs & traditional PE exit routes are closed off. The party seems to be well and truly over for now for companies previously hunting new business at any cost, regardless of profitability or the ever precious cash-flow. So now what? What should brands, agencies, affiliates, networks and platforms consider when planning for the coming negative business cycle? This session will present tips for creating a survival kit for affiliate marketing businesses and their employees for what looks like a very tough winter ahead.

Cash for Reality: Tips for Building a Recession-Proof Affiliate Survival Kit