Navigating the Turbulent UA Ocean
Marin Software Pyramid Stage • Solo • 2:00 PM–2:30 PM
The User Acquisition ocean can be a tricky one. With the overload of information, variety of media channels, market changes and privacy modifications, it takes great experience and knowledge to understand how to navigate through it all. From understanding which channels work best and which creatives perform better to trying a variety of strategies like the creators’ economy and rising social channels, there isn’t one right way to manage your UA campaigns wisely. Finding the right mix to maximize your UA potential can be challenging but the journey to reaching it can become smooth sailing if you let professionals light your way.
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