The Great Shake-Up! An Update of the Paid Social Landscape Changes
Marin Software Pyramid Stage • Solo • 12:00 PM–12:30 PM
Over the past 12 months, there has been another seismic shift within the paid social landscape, owing to the tectonic plates settling after a period of deep disruption. Focusing on the shifts in customer behaviour, the need for impactful contextually relevant ads, the rise of new platforms, and the importance of genuine test & learn activity, this session will explore some of the changes and challenges advertisers and brands have faced over the past 12 months, how tails.com have responded to these in the pursuit of driving performance, and what this means for your future strategy.
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