How to Build an Omnichannel Strategy for a Smooth Customer Journey

Rakuten Advertising Main Stage  •  Panel  •  3:40 PM–4:10 PM


Alongside the belief that performance marketing as a channel is more client than consumer-focused, is the generally accepted actuality that the channel lends itself to creating a fractured customer journey. This is not a new conversation, however, given the recent tracking challenges and advancements, is a smooth omnichannel customer journey closer to becoming a reality?

  • How can better data collaboration and support between partners, networks and brands become the final puzzle piece?
  • How can the personalised CJ become a reality?
  • With consumers craving greater transparency, how can optimisation across the funnel drive value and support publishers? Is there such a thing as ‘correct’ consumer behaviour?

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