To Infinity and Beyond: What Will Your Role Be in the Newfound World of Partnerships?

Rakuten Advertising Main Stage  •  Panel  •  2:00 PM–2:30 PM

The expansion of what a partnership encapsulates has been developing for years, and given the growing consumer distrust in advertising, this is hardly unexpected. Businesses have come to the conclusion that the reach that they are achieving with traditional marketing strategies may be falling short on the ROI front, and are turning to trusted partnerships to deliver their message, authentically, and on a performance basis. This panel will be asking what’s next for this seemingly limitless channel, and how will people remain at the centre of this shift.

• Is the new partnership eco-system the death of affiliate marketing as we know it (and if so, is this a good thing)?
• How will partner marketing evolve during the next year given its astronomic growth over the last 12 months?
• The role of the affiliate manager has changed in the last 2 years - what is the role of the newly created ‘partnerships manager’ now, and how will this role evolve for the future?

SPEAKERS: