Removing the Blinkers from the Affiliate Channel
Rakuten Advertising Main Stage • Panel • 11:10 AM–11:40 AM
Is the affiliate industry limiting its own growth by ignoring barriers to advertiser investment within the channel? In a session designed to stimulate debate and challenge us to think differently about our industry, Matthew Higgins, Managing Partner, Affiliates & Retail Media, dentsu UK&I will discuss ideas to improve client experience in the channel, remove barriers to entry for advertisers and increase transparency, as well as shining a light on how other major channels are succeeding in these areas where affiliates may be struggling.
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